Facebook has dramatically changed how big big and small businesses interact with their customers and market themselves in the digital world. Having over 2 billion users, Facebook is the only social platform that offers businesses the exposure to an amazing powerhouse of potential customers. But on order to benefit from this opportunity, businesses must learn how to promote themselves on the platform.
At January 2018, Mark Zuckerberg, CEO of Facebook, announced big changes in Facebook algorithms that drew many concerns from thousands of business owners who regularly promote their products and services on Facebook, as it put meant reduced visibility of their posts in their followers’ newsfeed.
Here is what you should know about the recent changes and how you can triumph over it.
The focus of the new algorithm change is very holistic since Facebook is a platform that focuses on creating and building a community. The recent changes are an attempt to help millions of Facebook users to find relevant content that they are genuinely interested in and to have an opportunity to have more meaningful social interactions with like-minded people.
In a nutshell, the new changes allow users to see more information from their family and friends, rather than sponsored posts from businesses they are not interested in. As majority of the users on Facebook do not want to be bothered with irrelevant posts from brands, businesses, and media.
How can your business survive with Facebook’s algorithm changes?
When you are interacting with your potential customers in the form of Facebook posts, videos or GIFs, focus on quality rather than the quantity of content. Relevance of your post to your target audience has a whole new meaning now. So take all the time you need to create engaging posts that your audience just can’t resist.
The best way to do that is to know your ideal target market and know what they want from you. Will your posts entertain, educate or inspire them?
Make sure your posts engage your audience at first sight. If your posts do not get a quick response in the form of likes, comments or shares, that means your posts are not attractive enough to your audience. The goal of your Facebook post should be to stir up a conversation with your target market. Ask for their opinion about your product or service. Encourage them to share their experiences, advice and interesting stories they'd like to share with you and others.
When you interact with your audience, keep in mind that you're communicating with a tribe of people that loves to connect and wants to engage with you. You can always take advantage of Facebook Live that gives you the fastest way to generate a lot of engagement from your potential customers.
One thing that you should not do when creating Facebook posts is using sensationalized fake news to attract a quick reaction from your audience. This tactic can get you the reaction you're looking for but they can get you in a lot of trouble. Because Facebook algorithm can now detect such tactics that coerce users to engage.
Share good, engaging and informative content that comes from the heart. Always be authentic and genuinely engage with your audience and you can make your mark on Facebook with your business.