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At ExecVirtual Assistants we want you & your business to grow to its full potential. We understand it is a lot of work and we are ready to help.

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Changes on Facebook and How They Will Affect Your Business

Facebook has dramatically changed how big big and small businesses interact with their customers and market themselves in the digital world. Having over 2 billion users, Facebook is the only social platform that offers businesses the exposure to an amazing powerhouse of potential customers. But on order to benefit from this opportunity, businesses must learn how to promote themselves on the platform.

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At January 2018, Mark Zuckerberg, CEO of Facebook, announced big changes in Facebook algorithms that drew many concerns from thousands of business owners who regularly promote their products and services on Facebook, as it put meant reduced visibility of their posts in their followers’ newsfeed.

Here is what you should know about the recent changes and how you can triumph over it.

The focus of the new algorithm change is very holistic since Facebook is a platform that focuses on creating and building a community. The recent changes are an attempt to help millions of Facebook users to find relevant content that they are genuinely interested in and to have an opportunity to have more meaningful social interactions with like-minded people.

In a nutshell, the new changes allow users to see more information from their family and friends, rather than sponsored posts from businesses they are not interested in. As majority of the users on Facebook do not want to be bothered with irrelevant posts from brands, businesses, and media.

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How can your business survive with Facebook’s algorithm changes?

When you are interacting with your potential customers in the form of Facebook posts, videos or GIFs, focus on quality rather than the quantity of content. Relevance of your post to your target audience has a whole new meaning now. So take all the time you need to create engaging posts that your audience just can’t resist.

The best way to do that is to know your ideal target market and know what they want from you. Will your posts entertain, educate or inspire them?

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Make sure your posts engage your audience at first sight. If your posts do not get a quick response in the form of likes, comments or shares, that means your posts are not attractive enough to your audience. The goal of your Facebook post should be to stir up a conversation with your target market. Ask for their opinion about your product or service. Encourage them to share their experiences, advice and interesting stories they'd like to share with you and others.

When you interact with your audience, keep in mind that you're communicating with a tribe of people that loves to connect and wants to engage with you. You can always take advantage of Facebook Live that gives you the fastest way to generate a lot of engagement from your potential customers.

One thing that you should not do when creating Facebook posts is using sensationalized fake news to attract a quick reaction from your audience. This tactic can get you the reaction you're looking for but they can get you in a lot of trouble. Because Facebook algorithm can now detect such tactics that coerce users to engage.

Share good, engaging and informative content that comes from the heart. Always be authentic and genuinely engage with your audience and you can make your mark on Facebook with your business.

 

Your law firm should have a virtual receptionist. Here's why!

Since its first inception in the mid 80’s, the virtual assistant industry has seen high demand from companies, firms, and businesses in the United States. It can be frustrating these days to have distractions of little tasks that doesn't tally with the big task(s) you have at hand eating up your valuable time and also impeding your progress on that big task of yours. Imagine you as a lawyer losing your billable hours to miniature tasks.

Not having a virtual assistant these days is a no-brainer as far as efficiency and good time management is a priority.

Why does a law firm need a virtual receptionist?

According to a report in 2017, 30% of lawyers in the United States are interrupted 6-10 times during work hours on a daily basis. Further research suggested 23 minutes to be the time taken to for them to resume previous tasks.

Having a virtual receptionist saves you money, valuable time and resources, while also providing you an environment that encourages the growth of your team.

The benefits of using virtual receptionists can never be overlooked by any law firm that nurses the prospect of being efficient and cost-effective. Here are the benefits of using virtual receptionists: 

Reduced cost

In contrast to a full-time employee employed to preside over the responsibilities of phone coverage, legal customer support, and other mundane tasks, virtual receptionists cost much less to be implemented. In addition, virtual receptionists pave way for your legal staffs to focus on their primary assignments more diligently, thereby increasing the productivity of your firm while also limiting the company size and operating costs.

Customer care improvement

Considering how competitive the professional environment is, how your firm presented to potential clients/clients is very crucial to your firm’s reputation. Poor reception which is more likely with an employed staff due to multiple responsibilities will harm the reputation of your firm in a long run.

However, unlike employed staffs, virtual receptionists have the sole responsibility of handling your customer care responsibilities seamlessly, leaving no room for distractions an employed staff is more liable to face.

Customizable Service

A virtual telephone system with virtual receptionists in charge can unravel countless opportunities for law firms. Utilizing technology which is cloud-based, your firm will have the choice to set up telephone extensions for every individual in your team. This allows them to get contacted directly negating the stress of going through your receptionist who is in charge of the central line, while also costing you a fragment of what it costs to run a traditional landline telephone system.

Your virtual receptionist will also have the ability to utilize the digital setup for the transfer of calls easily and rapidly while also introducing callers before the transfer gets initiated. Along the line, your legal experts have the opportunity to get ready or, in the event of being inaccessible, they can relay a scheduled time for call-back to the caller as soon as they are available.

With all said above, you should see enough reasons why you need virtual receptionists in your law firm.

 

Working for a Small Business: A Great Stepping Stone

Small businesses are the backbone of the American economy. It’s a common misconception that corporate entities are the major employers in this country. Not so. Small businesses as a whole are by far America’s largest employer group. They face similar challenges to a large organization but on a much different level. Scale is the great equalizer in the free market and less overhead allows these companies to compete. They’re characteristically more tight knit, often family run, and offer more varied training opportunities. If you’re a budding entrepreneur, the last is of particular importance. A small business can operate as a training vacuum, allowing aspiring businessmen and women to gain a wide array of knowledge at a fast clip. So what should they focus on learning while there? The short answer: a lot.

Structure

A key element of a small business is how it is going to be structured. This has a profound effect on litigation, tax filings and overall efficiency in day to day operations. If you are working for a family business, you’ll be able to see if this works well, or falls flat because of politics. There’s also the specific nomenclature such as LLC, S-Corporation or limited partnership to consider as well.

Working in a small business allows you to see multiple departments, and they’re most likely located in the same building. This allows you to see how they function, their deficiencies and whether or not you believe their day to day responsibilities are appropriate. Are there enough staff to get the work done by close of business? These are important questions that you can answer yourself with on the job experience.

How to Establish a Web Presence

This is one of the most critical areas to learn. Search engine optimization and online marketing are paramount in a digital age. Most small businesses have only a couple of employees who function as webmasters or SEO experts and manage the company’s online presence. They are excellent resources and enable a small business aspirant to gain critical knowledge about getting their own idea off the ground. There are many, many services available that help small businesses optimize social, online and email marketing campaigns, but not all are created equal. Developing a relationship with your webmaster can give critical insight on where it makes sense to spend money on a budget.

Finance

Any new business is going to be on a budget, likely a strict one. The number one reason small businesses fail is due to lack of funding. Engaging the company’s finance people or ownership circle can provide some ideas on how to secure money and keep it flowing. How do you go about targeting a venture capitalist? How do you spend the money that comes on the door? Divvying up the funds you have available is a painstaking process, especially at the start. Overhead always needs to be closely monitored, but new entrepreneurs need to have a realistic forecast on what their return on investment is going to be and just how long it will take to produce it. Much easier said than done. Having access to financial reports and a local mentor is a key component to understanding these things.

In the end, there will be plenty of stress that comes with starting a new business. That being said, it would be wise for any entrepreneur to take the necessary measures to mitigate whatever stressors they can. Having the head knowledge on what needs to be done is a completely controllable aspect of this. And working for a small business it undoubtedly one of the most efficient ways to acquire this knowledge. With systems and departments being infinitely more accessible in a small organization, it will behoove a potential businessman or woman to take advantage of these resources while they have the opportunity.  


About the author: My name is Jeff Besada and I am a freelance writer. I have been producing content for over four years now for websites and blogs, specifically in the financial services, marketing, real estate and healthcare industries. I am the proud father of two young children and live in the Greater Philadelphia area. I enjoy writing and sharing knowledge to help make businesses more successful.

"Great things in business are never done by one person. They're done by a team of people." -Steve Jobs