Marketing Tips for Startups: Getting off to a great start on a budget
For people starting up their own business, marketing is a huge factor in determining success. Sadly, it is also expensive and the majority of startups are running on a tight budget. Everything needs to be taken into account, from the basics such as website layout, to the subtleties of what’s in your shop window (if you have one). When businesses stick to their values and communicate them effectively through marketing, they are much more likely to see success. The key ingredient to this success is effort. You can concoct a genius marketing campaign easily, and spend tens of thousands of dollars. Or, you can be creative and create a genius marketing by using your effort to replace the dollars. Here are some things to consider.
Yup, blogs matter in marketing. Having interesting content on your blog can help keep customers on your website. It’s also a great way to tell your story on your own terms. Writing posts that are industry specific can provide vital resources to potential buyers and help subtly steer them in the direction of a purchase. There’s a big caveat with this one though; you need to be careful to avoid constant promotions and references to purchases. This can quickly make the customer feel like they’re reading a commercial, and that will sour their mood fast. Add interesting content, reply to the comments and even write some articles for other blogs in your niche.
If you’re providing a great product or service and already have some sales, use that to your advantage. Nothing legitimizes your business like the words of a happy customer (or lack of negative words). People like to have confidence when they buy something and word of mouth is huge. For a potential buyer to read several glowing testimonials is an immediate trust builder. You can even get creative if you are short on customers; use a promotion to have people test out and review new products. Who doesn’t love free stuff?
Building Awareness through the media
Everyone with a startup wants people to know about their brand. Know about it and like it. To do this, you need to figure out who can reach your customers. Usually these are people like journalists (probably local ones) industry leading blog editors or potential business partners. Do your homework and find out who the big fish are in this area. Figure out who runs the local paper and get an article in there. Offer to write guest posts on the leading blog’s page or put your feelers out for crossover partnerships. Co-marketing is great if you can arrange it.
Get the right help at the right price
Marketing, especially in the digital age, is daunting and comes with a learning curve. You’ll have to spend a lot of time at it, while still guaranteeing great customer service. If you’re on a tight budget, a virtual assistant makes a lot of sense. A company like ExecVirtual Assistants lets you do this at a bargain rate and offers things like call routing, appointment setting, social media marketing, event planning and research. It’s wise to choose an established company who already has the up-to-date know-how you might be missing. Leave no stone unturned.
Marketing your startup will be a little stressful but it doesn’t have to cost an arm and a leg. Be smart, be diligent and spend every penny carefully and with a purpose. This gives you the best possible chance at success without putting yourself in a mountain of debt. The electronic medium of the internet gives startups a massive platform to connect with customers; you just have to know what keys to press, so to speak.
About the author:My name is Jeff Besada and I am a freelance writer. I have been producing content for over four years now for websites and blogs, specifically in the financial services, marketing, real estate and healthcare industries. I am the proud father of two young children and live in the Greater Philadelphia area. I enjoy writing and sharing knowledge to help make businesses more successful.