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Social Media and Your Business

Social media is rapidly becoming one of the most effective ways to get your business booming. As of January 2015, 2.078 billion people worldwide had active social media accounts. How could social media benefit your business?

If you’re just starting up, it gives you a chance to learn your audience before releasing a new product or service. Monitoring social media feeds is a great way to recognize the dominant traits that will help you target your audience more effectively. Two of the top five reasons people follow brands on social media is for more personalized customer service and the ability to give feedback. The big three that most businesses use for this are Facebook, Twitter, and Google+.

Twitter has the highest percentage of user interaction with brands on social media. Customers will provide you with constant feedback which makes it hard to read through each one. That’s where websites like Twitter come in handy, where the complaints or the praises can only be made in 140 characters or less. This forces customers to be concise and to the point about what they are saying, and this makes it easier for you to take in. However, it also forces you to be concise and to the point. However, that’s also a good thing. People are more likely to take time to read a 140 character blurb of information than an entire page ‘About Us’. Reading through and listening to your customers’ feedback is very important, but your response to them is what’s crucial.

Customers love interaction because it develops a sense of comfort and familiarity between them and your business. This often helps to build trust and if the customer trusts you, they’re going to recommend you to their friends. A lot of times this is done through sharing, which is usually seen on Facebook. Facebook actually accounts for 99% of top brand names. When a customer is satisfied with their product they may make a post about it and reference your business page, which often causes a domino sharing effect.

Other websites that are underrated for business growth are Pinterest and Instagram. Visuals are extremely helpful when catching the eye of new customers, and it’s always a good idea to accept fan submissions. Having social media is a good way to keep your customers and stakeholders up-to-date on things such as product releases, events, or big sales. It is also helpful to list your locations and hours on your social media page, since that’s where most people will turn when looking for information. It’s important to post often to gain more exposure, and don’t forget the most important aspect of social media and your business is to maintain a constant and effective relationship with your customers.

If you were wondering where these sites ranked in number of users: Facebook has continued to maintain its spot as the leading social network with approximately 1.490 million active accounts as of August 2015. Twitter, Instagram and Google+ came in second place, with approximately 300 million active users each. Lastly, Pinterest followed with approximately 72.8 million users as of April 2015. So if you thought that social media would not make an impact on your business, think again. Social Media is one of many tools that can help your business get to the next level.


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About the author: My name is Danielle Shaw and I am currently a college student majoring in journalism. I am the proud owner of a Pitbull/Labrador mix named Riley and we live together in South Florida. Writing has always been a passion of mine since I was a child and I am excited to be making a career out of it.

"Great things in business are never done by one person. They're done by a team of people." -Steve Jobs